Insurers "Adversarial"? Bloomberg Report "Intellectually Shabby"? Insurance Scrawler Marc Mayerson Weighs In
Lawyer and blogger Marc Mayerson generated a good bit of comment, and some useful links, in his post on the back-and-forth between Bloomberg and the insurance industry. Bloomberg reporters wrote that “when there's a disaster, the companies homeowners count on to protect them from financial ruin routinely pay less than what policies promise. Insurers often pay 30-60 percent of the cost of rebuilding a damaged home--even when carriers assure homeowners they're fully covered, thousands of complaints with state insurance departments and civil court cases show.” The reporters added that “paying out less to victims of catastrophes has helped produce record profits” for the industry. Ouch!
Not one to sit back and take it, Robert P. Hartwig, president of the Insurance Information Institute, wrote a letter to Bloomberg, available from Mayerson’s site, where he shared his incredulity. “I find it baffling that a sophisticated business-oriented magazine that is part of one of the most respected names in business information services chose to publish such a biased, inaccurate and intellectually shabby story.” Zap!
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Mayerson wrote, among other things, that while insurers do indeed pay claims everyday, the industry needs to address the “wide-spread perception that at the point of claim insurers adopt an adversarial posture.”
“Experienced, thoughtful observers of the industry have written about this at length (and the linked article is I think the most important thing ever written on the P-C industry), and the point of first-party insurance bad-faith law in part is to counterbalance the power imbalance that insurers hold over their insureds at the time of claim -- at the time their insureds are most in need and dependent on their performance, which explains the emotional oomph that typifies through-the-eyes-of-insureds' reporting on insurers' claims-paying (or claims-denying) practices.”
Whatever side you're on, the post has some useful links. For the rest of it, plus comments and other articles, go to the Insurance Scrawl.