Competitive Intelligence Experts Speak to You from the atVantage(TM) Webinar Series
What is competitive intelligence? Why should your firm start a CI program? What are the implications if your firm doesn’t start a CI program? How do you gain support from top management for it?
Get the answers from law-firm colleagues and industry experts in competitive intelligence and business development. The atVantage™ Webinar series now offers 10 presentations to help bolster your knowledge and prepare you to weigh in on your organization’s 2008 business development goals.
The atVantage Webinars are available at http://www.interaction.com/LNAV/webinars/archive.cfm
View Webinar descriptions. Link to the Webinar of your choice—and/or download the presentation slides.
Now available:
LexisNexis Competitive Intelligence Webinar Series
This three-part series focuses on the “who, what, why and how” of competitive intelligence (CI). Learn best practices from peer and industry experts, and realize that you’re not alone—or behind—in your efforts to anticipate the competition’s next moves. Speakers are hosted by Darryl Cross, LexisNexis Director of Strategy and Competitive Intelligence. Cross works with hundreds of leading law firms across the country and internationally, collecting and sharing best practices on the subjects of client development and competitive intelligence.
Webinar III: Duane Morris: A Competitive Intelligence Case Study
Presented November 1, 2007 (64 minutes)
Ed Schechter, Chief Marketing Officer at Duane Morris and Alison Dyer, Business Development Analyst at Duane Morris, present a real-world look at a living, breathing CI program and discuss the firm’s use of the LexisNexis atVantage product.
Webinar II: Building a CI Function in Your Law Firm
Presented October 11, 2007 (62 minutes)
Ann Lee Gibson, PhD, a well-known, business-development consultant for the legal industry, gets into the “meat” of implementing a competitive intelligence program. She shows you how to start with a strategy and overall vision and then break that down into manageable parts. Other takeaways include:
- Key Intelligence Topics—what are they and how do they help you focus your efforts?
- CI staffing
- CI trends within law firms
Webinar I: An Overview of Competitive Intelligence and Why It’s Important
Presented September 13, 2007 (51 minutes)
Laura Walters, Client Development Specialist at Bracewell & Giuliani, discusses her 10 years of CI experience in the corporate world and how that experience helped her define Bracewell’s first CI program. This is a great opportunity to hear from one of your peers about the importance and benefits of a CI program. Walters also focuses on the basics of CI.
LexisNexis atVantage: What Is It and How Can it Help Your Business Development Efforts?
Presented September 25, 2007 (34 minutes; no presentation slides)
Walk through a live demo of the unique content, features and functionality of atVantage. Attendees will learn about the prospecting capabilities of atVantage, the “More Like This” feature and more.
So You’ve Decided You Want to Grow Your Firm … Now What?
Presented August 15, 2007 (36 minutes)
According to an early 2007 survey by Law Firm Inc., 49 percent of COOs at the AmLaw 200 firms have been tasked with identifying and evaluating possible merger opportunities. If you are one of those COOs, you’ve probably discovered that deciding to grow your firm is the easy part. Deciding where to expand and whom to target—whether it is a firm or a lateral partner—is a bit more difficult. Learn how atVantage from LexisNexis can facilitate the prospecting process by helping you create a short list of potential merger targets and then assist you with the due diligence and evaluation of those targets.
Best Best & Krieger Case Study
Presented May 8, 2007 (49 minutes)
Mark Gediman, Director of Information Services for Best Best & Krieger, LLP, talks about the business-development challenges he faces in his firm, how he uses atVantage to face those challenges and what benefits/returns atVantage provides his firm. Additionally Mr. Gediman shows examples of atVantage analysis.
Get your own copy of the four-page Best Best & Kreiger Case Study when you link to the atVantage Webinar site! Gediman discusses how atVantage helped his firm win new business and grow existing business.
Competitive Intelligence Benchmark Survey Results
Presented March 16, 2007 (54 minutes)
Leonard Fuld, Founder and President, Fuld & Company; and Founder, Fuld Gilad Herring Academy of Competitive Intelligence, delivers the results of the first-ever competitive intelligence benchmarking survey, From Stick Fetchers to World Class: The Global State of Competitive Intelligence. This study, created by Fuld & Company and the Academy of Competitive Intelligence, included hundreds of companies as well as dozens of law firms around the world and sought to create a benchmark of where the industry is in terms of organizing, planning and executing a competitive intelligence program.
What Does it Take for a Law Firm to Become Marketing Intelligence Savvy? How to Build an Intelligence Process
Presented September 6, 2006 (53 minutes)
Leonard Fuld, the “guru of competitive intelligence” discusses how law firms can stay ahead of business disruptions and see through competitive smokescreens. Mr. Fuld’s presentation is based on his newly released book, The Secret Language of Competitive Intelligence, which Business Week® calls “A nuts and bolts primer on competitive intelligence.”
Playing for Strategic Intelligence: Using Market and Competitive Intelligence to Anticipate Threats and Opportunities
Presented August 9, 2006 (29 minutes)
Leonard Fuld demonstrates how intelligence is about decisions and not about surfing the Internet. He explains what “war games” are and how they will help your firm’s partners move beyond argument, and toward critical decisions.
The Secret Language—How Market Intelligence Can Help Make Law Firms More Competitive
Presented July 26, 2006 (58 minutes)
Leonard Fuld explains how the secret of change in the competitive legal market landscape lies within your ability to identify and respond to customers’ and competitors’ changes. Mr. Fuld demonstrates the difference between marketing and market development in law firms and also what true competitive intelligence is.
