Legal Marketing Resources and Solutions from LexisNexis

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Your trusted resource for law firm marketing information and cutting-edge Martindale-Hubbell client development solutions.

Select Specific Targets When Marketing Your Practice

You might not realize this, but you have a virtual army ready and able to help you market your practice...more

Use Many And Diverse Tactics In Your Marketing Mix

In addition to Internet marketing, think about incorporating some of these "off-line" methods to...more

Choosing Branding Strategies That Fit Your ObjectivesBranding is a way of describing your law firm's "personality," i.e., the essence of what makes you special. It sounds simple enough, but there's more to branding than meets... more

Utilization of Marketing TacticsSpending for most marketing tactics has remained consistent. The most notable exception is a decrease in spending on print or online Yellow Pages over the past three years... more

More Trends and Topics

Small Firms Recognize the Value of the Web More and more small firms are taking advantage of the Internet to position their practices for new and repeat business. According to a Harris Interactive Study, 80% of all ... more

Web Marketing Tips Martindale-Hubbell conducted extensive research to better understand how consumers search for lawyers and legal information. From this research, it's clear that consumers want ...more

More Online Marketing

Track Your Results Closely To Identify Opportunities "Tracking" is one of the most neglected aspects of marketing, yet it is one of the most important. Only about 20 percent of lawyers track where their cases come from. That... more

Small Firms Are Increasing Marketing SpendAs small law firms move to gain a competitive edge and attract qualified potential clients, marketing investment becomes more critical than ever. According to a Harris... more

More Budgeting and ROI

Use Networking To Open Doors, Not Close Deals This might sound strange to you, but the goal of networking is not to "land a referral" within minutes of shaking hands with someone. The primary goal is to meet people with... more

A Template For Building Your Strategic Marketing Plan This Strategic Marketing Plan "shell" is designed to help you define, support and strengthen your marketing efforts. Fill in this structured outline to formalize your plans... more

More Tools and Downloads

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LexisNexis Martindale-Hubbell increases site traffic by feeding its database to Google Maps...more

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