2008 Benchmarking Study of Small Law Marketing Trends NEW! A comprehensive study conducted in May 2008 of how small law firms in the United States market their practices to prospective clients. The study benchmarks specific types of marketing strategies that small law firms undertake, including an assessment of the kinds of marketing tactics they find to be the most successful.

Marketing Your Firm During an Economic Decline NEW! Many small law firms are concerned about how a declining economy will affect their practice. This whitepaper will help you make strategic decisions regarding your marketing tactics, including why you should actually increase your marketing in a recession.

Track Your Results Closely To Identify Opportunities "Tracking" is one of the most neglected aspects of marketing, yet it is one of the most important. Only about 20 percent of lawyers track where their cases come from. That means nearly 70 percent are completely in the dark about how well their marketing strategies are performing ... more

Small Firms Are Increasing Marketing SpendAs small law firms move to gain a competitive edge and attract qualified potential clients, marketing investment becomes more critical than ever. According to a Harris... more