Getting Started: Articles, Tools & ResourcesGet started with your marketing efforts and begin attracting new clients with tips from these articles, tools and resources.
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Marketing Trends & Topics
Choosing Branding Strategies That Fit Your Objectives Branding is a way of describing your law firm's "personality," i.e., the essence of what makes you special. It sounds simple enough, but there's more to branding than meets...more
How is a Lawyer's Time Spent? Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time...more
Marketing Role in Small Law Firms Partners in small firms wear many hats, including one for marketing. Members, associates or paralegals are the next most likely to hold responsibility. As firm size...more
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Tools & Resources
Use Networking To Open Doors, Not Close Deals This might sound strange to you, but the goal of networking is not to "land a referral" within minutes of shaking hands with someone. The primary goal is to meet people with...more
Marketing Checklist To get the marketing wheels turning, please take a moment to run through this checklist. It will help assess your current marketing efforts and define areas for improvement...more
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