How is a Lawyer's Time Spent?

Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time investment. According to a Harris Interactive study, they spend the same amount of time on marketing activities, in an average week, as they do conducting research.

Aside from practicing law and managing their practice, law firms spend 8% of their week engaged in marketing/business development activities. The same amount of time is spent on conducting research.

When compared to attorneys in smaller firms (1-10 attorneys), attorneys in larger firms (11-20 attorneys) tend to spend less time actually practicing law and more time in marketing/business development. These larger firms spend 12% of their time in an average week on marketing/ business development versus the 7% of time spent by smaller firms. Larger firms spend 58% of their time practicing law while smaller firms spend 63% of their time on this activity.

Source: Harris Interactive study - September 2005

Related Articles, Tools & Resources

Choosing Branding Strategies that Fit Your ObjectivesBranding is a way of describing your law firm’s “personality,” i.e., the essence of what makes you special.  It sounds simple enough, but there’s more to branding than meets...more

Utilization of Marketing TacticsSpending for most marketing tactics has remained consistent.  The most notable exception is a decrease in spending on print or online Yellow Pages over the past three years. ...more

Track Your Results Closely to Identify Opportunities"Tracking" is one of the most neglected aspects of marketing, yet it is one of the most important. Only about 20 percent of lawyers track where their cases come from. That ...more

Related LexisNexis Martindale-Hubbell Client Development Solutions

Web SitesExpand your online presence with a professionally designed Web site. A multitude of options are available, from Custom Web Sites designed to your specifications, to Lawyer HomePages that allow you to update your site. ...more

Search Placement ProCustomized to your needs, this search engine marketing and optimization product provides enhanced visibility for your lawyers and firm on top search engines. ...more

Sponsorships on Lawyers.comDrive more potential clients to your Web site. Several types of Sponsorships are available with citywide, countywide, statewide or national coverage. ...more

What would you like to do next?

Request More Information Learn more about how LexisNexis Martindale-Hubbell can meet your firm's marketing needs.

Email this PageSend a link to this page via email to a colleague (or yourself).

Print this Page

Learn more about Law Firm Marketing Visit our Resource Center for recent articles, best practices and tools for developing your firm's business.

Determine the best marketing portfolio to meet your objectives Take our quiz to find the right solutions and resources for your firm.