Martindale-Hubbell® Legal Articles
Run effective lawyer advertising, provide targeted
exposure for your services and build your firm's credibility by authoring and
publishing Martindale-Hubbell® Legal Articles. This unique form of advertising
lets your firm demonstrate its expertise through legal analysis and offer
insights regarding judicial decisions and commentary on legislative and
regulatory developments.
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Features and Benefits :
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Demonstrate thought leadership
Legal Articles are a key component in attorney evaluation and selection.
Research shows that 45% of lawyers find thought leadership articles from their
peers to be a top aid in evaluating the expertise of other lawyers.
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Provide easy access
The Martindale-Hubbell Legal Articles database is accessible through
martindale.com®, lexis.com® and RSS Feeds, with more than 19,000 fully
searchable articles providing current legal analysis from top law firms
globally. Users can search for articles by topic, industry or area of practice,
article title or keyword, date range, author name and firm name.
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Reach potential clients
On martindale.com® alone, Legal Articles currently receive an average of 36,000
searches per month by more than 94,000 registered users - including 14,000
registered corporate counsel users - for effective law firm advertising.
Monthly Counsel to Counsel e-mail alerts send links to the most current Legal
Articles directly to subscriber inboxes.
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Extend your distribution
Extend your firm's marketing outreach by leveraging existing articles as a
time-saver.
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Showcase your Martindale-Hubbell profile
Each article provides built-in links to the authors' Martindale-Hubbell
professional biographies and the Firm Overview page, allowing users to gain
additional insight about the firm or lawyer who contributed the article. Links
from the professional biography also connect lawyers and law firms to their
published articles on the site.
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Link to other published articles
One-click links let users instantly pull up additional articles from the firm
and author(s) as well as related news on the topic.
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Increase your visibility
Legal Articles are contextually displayed in search results for lawyer and law
firm searches for related practice area and industry searches. An indicator for
Articles is also displayed next to your firm's name in Search Results. Your
firm can benefit from added visibility in these Related Results by publishing
articles.
For more information on Martindale-Hubbell Legal Articles, contact a Client Development Consultant today at 1-888-312-3816.
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