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Martindale-Hubbell® Local Cable TV Advertising
Reach potential clients with professional, affordable commercials
Differentiate your practice from the competition and build an awareness of your
firm by airing premium commercials on popular networks, at popular time slots.
From commercial production to media buying, Martindale-Hubbell® Local Cable TV
is an effective advertising solution that complements your firm's existing
marketing programs. Martindale-Hubbell makes local cable TV advertising
available to small and medium sized firms without the major creative expenses
normally associated with broadcast advertising.
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Why Firms Should Advertise on TV
Effective advertising influences consumers' perceptions and preferences. In a
competitive marketplace like the legal industry, TV further establishes
credibility and builds awareness for your firm. It combines motion and emotion
to tell compelling stories about your service, setting you apart from competing
firms.
TV advertising compliments all other forms of advertising that your firm may be
doing. A creative, polished commercial airing on the right networks, at the
right times, allows you to reach your desired clientele while ensuring the most
efficient use of your media dollars.
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Features and Benefits
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Easy and Affordable
Martindale-Hubbell offers local TV advertising to customers in six practice
areas and a select number of states.* By using pre-produced, professional
30-second spots, customized with your firm's contact information, local firms
can easily and affordably advertise on TV.
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One-Stop Shop
Martindale-Hubbell gives you a one-stop solution to television
advertising-commercial production, media planning and media buying-in a single
package. The entire process, which traditionally takes months and hundreds of
thousands of dollars, now takes just days at a fraction of the cost.
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Customizable Templates
Select the ad that best represents your firm's mission and brand. Choose from
six pre-designed templates: General Practice, Criminal, Divorce, Personal
Injury, DUI or Immigration. Then customize the commercial with your firm name,
photo, logo and contact information.
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Air on Top Networks
Based on your practice goals and budget, Martindale-Hubbell will help you
develop a plan that includes the networks and time slots you feel will best
meet your needs for an effective campaign.
Air your commercials on popular networks in a variety of time slots to maximize
your exposure to highly targeted audiences. Available networks include:
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Detailed Reporting
Your commercial can be on the air in as little as 30 days. At the conclusion of
your campaign, we'll provide you with a detailed report that shows exactly when
and on which networks each of your commercials aired.
For more information on Martindale-Hubbell Local Cable TV Advertising, contact a
Client Development Consultant today at 1-888-312-3816.
*Offer limited to the following states: AL, AK, CA, CO, DC, DE, GA, IL, IN, MA,
MD, MI, MN, MO, MT, NJ, NC, OH, OK, PA, SC, TN, TX, UT, VA, WA, WI.
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Request More Information Contact a Client Development Consultant 1-888-312-3816
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