Ten Reasons to Love Your Listing

1. Your Listing and the InternetMuch like a Web site, your listing is accessible on the Internet via martindale.com, lawyers.com, lexis.com and major search engines. Key information you provide in your listing, such as practice areas and location, is indexed when search engines "crawl" our pages, so the more detailed your listing, the greater the likelihood of your firm appearing in search results.
2. Getting Specific Helps You Stand OutThe content you include in your listing allows consumers, businesses and attorneys to compare your services with those of other firms. The more precise your are about the services your firm offers, the more it will single out your firm from competitors. In fact, did you know that people can not only search martindale.com or lawyers.com to find a lawyer by criteria such as lawyer name and firm name, but also by practice areas, office locations, typed-in keywords (for example, Vioxx and Asbestos) and languages spoken?
3. Draw New Business with Practice Areas and Cross-ReferencesEvery practice area and cross-reference in your listing adds another way you can be found on lawyers.com, martindale.com and search engines. Include your specific practice areas in the Statement of Practice and Attorney Practice Areas sections so potential clients can find you more often.
4. Brand your Practice with your Firm ProfileUse your firm's "brand" to make the best first impression with potential clients. Your Firm Profile introduces you to clients when you're not there, so it's important to make your profile descriptive.
5. Reach Clients as they Search for a Lawyer OnlineGoing to the Internet to research products and services is now a way of life. Lawyers.com and martindale.com are the #1 lawyer directories for consumers, businesses and the legal profession, as ranked by comSore Media Metrix. Forbes has also awarded lawyers.com top honors by naming the site "Best of the Web."
6. Leverage Visual Icons on lawyers.comAdd icons to your listing to represent information that's important to potential clients, such as whether your firm accepts credit cards or offers a free consultation.
7. Broad Distribution Across the InternetAs a result of our strategic marketing relationships, your firm's listing can also be found through major online directories such as superpages.com, Switchboard and Citysearch as well as top search engines like Yahoo!, Google, AOL and MSN.
8. The Tagline, a Firm's Best FriendFirms with a Martindale-Hubbell Web site can create a tagline that will display in search results on lawyers.com. This catches the eye of potential clients and helps them narrow their selection. Tagline Examples:
   • Catering to Family Law needs in Illinois
   • Specializing in Zoning legal work since 1983
   • Call our toll-free number
9. Automatic Updates to Your Web SiteSave time and ensure consistency. If you have a Martindale-Hubbell Lawyer HomePage or Premium Web Site, changes to your listing will be automatically reflected on the corresponding pages of your Web site, so your firm does not have to duplicate effort.
10. Our Visitors Make Better ClientsPeople who use our online directories are serious about finding legal representation:
    • 70% of people searching for an attorney on lawyers.com plan to contact one they found on the site -- 80% of them within the next week. (Source: LexisNexis Martindale-Hubbell lawyers.com Survey, 2006).
    • 75% of lawyers are unlikely or not at all likely to contact a firm not listed in Martindale-Hubbell. (Source: Brand Research, 2003.)