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Marketing Checklist

To get the marketing wheels turning, please take a moment to run through this checklist.  It will help assess your current marketing efforts and define areas for improvement.

____

Do you have a clear and concise agenda for growing your law practice?

  • Is your plan in writing?
  • Does your plan include specific goals, strategies, dates and expected results?
  • Do you know whether your plan is realistic?

____

Have you established a unique marketing advantage (UMA) that helps you

  • Can you clearly identify your target audience?
  • Are you familiar with their demographics?
  • Can you speak to them in their “own language”?

____

Do you maintain regular communication with current and former clients, and market to them in an effort to generate referrals?

____

Have you set aside a monthly or annual marketing budget that you can realistically stick to?

____

Are you using a variety of methods to market your practice, or doyou rely on only one method?

____

Do you have a strong and well-defined online presence that allows you to capitalize?  on the popularity of the internet? Do you have a professional-looking Web site? Does your Web site rank high on search engine results pages?

____

Do you regularly attend networking functions and other events that
put you in front of a captive audience?

____

Have you used direct mail, publicity generation, "pay-per-click" advertising or print advertising to grow your practice?

____

Do you track where your cases come from?

  • Do you regularly fine-tune your marketing initiatives to improve your return on investment (ROI)?
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