Marketing Trends & Topics

Utilization of Marketing TacticsSpending for most marketing tactics has remained consistent. The most notable exception is a decrease in spending on print or online Yellow Pages over the past three years...more

How is a Lawyer's Time Spent? Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time...more

Budgeting & ROI

Set a Marketing Budget that is Geared Toward Long-Term Growth Many lawyers think of their marketing budgets only as "spending limits" - some arbitrary number that may or may not pay off, a "necessary evil" of doing business. Is that...more

Online Advertising

Use Many and Diverse Tactics in Your Marketing Mix In addition to Internet marketing, think about incorporating some of these “off-line” methods to help you achieve your marketing objectives...more

Online Trends and Marketing Seminar Mr. Joseph Douress, Vice President of Marketing and Business Development at LexisNexis Martindale-Hubbell, provides useful information on how to grow your practice online....

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