Marketing Trends & Topics

Select Specific Targets When Marketing Your Practice You might not realize this, but you have a virtual army ready and able to help you market your practice. Clients, attorneys, associates and other professionals are some of...more

Formalize Your Thoughts By Creating A Marketing Plan Would you like to have a significant advantage over the hundreds of thousands of law firms in the United States? It takes a clear understanding of your marketing...more

How is a Lawyer's Time Spent? Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time...more

Budgeting & ROI

Track Your Results Closely to Identify Opportunities "Tracking" is one of the most neglected aspects of marketing, yet it is one of the most important. Only about 30 percent of lawyers track where their cases come from. That...more

Small Firms Are Increasing Marketing Spend As small firms move to gain a competitive edge, marketing investment becomes more critical than ever. According to a Harris Interactive Study, small firms are spending a...more

Online Advertising

Use The Internet To Anchor Your Marketing Efforts With 78% of American households currently using the Internet, the web is simply too massive a marketing tool to ignore. In much the same way that a business card is an....more

Online Trends and Marketing Seminar Mr. Joseph Douress, Vice President of Marketing and Business Development at LexisNexis Martindale-Hubbell, provides useful information on how to grow your practice online.

View Seminar (Streaming Video)

Tools & Resources

Marketing Checklist To get the marketing wheels turning, please take a moment to run through this checklist. It will help assess your current marketing efforts and define areas for improvement...more