Martindale-Hubbell® Search Engine Marketing Solutions
Search Engine Marketing (SEM) helps you maximize your online presence to attract
more potential clients.
Martindale-Hubbell® understands online search behavior and what, how and where
your customers are trying to “find” you online. Based on this
knowledge, our SEM products and services are designed to help your firm
capitalize on your existing Web site investment to generate more leads using
both natural, algorithmic Search Engine Optimization (SEO) and paid,
Pay-Per-Click advertising (PPC).
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Search Engine Optimization (SEO)
Gain more exposure for your Web site and generate leads online. Our natural SEO
product increases the quantity and quality of traffic directed to your Web site
across all major search engines; improving the success of your firm's marketing
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Pay-Per-Click (PPC)
Draw more traffic and generate the best leads to your firm's Web site with paid
advertising placements on major search engines.
Recent News!
Read more about how we are adding value to our customers' Pay-Per-Click
campaigns
Increase your opportunities to connect online with potential clients through a
partner you know and trust. We'll provide detailed reports of your web-traffic
ranking statistics and leads generated to help you benchmark the success of
your Internet marketing program.
For more information on Search Engine Marketing, contact a Client Development
Specialist today - 1-888-312-3816.
What would you like to do next?
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Request More Information Contact a Client Development Consultant 1-888-312-3816
Common Questions:
What drives natural search?
Search engines regularly crawl the Web to gather data about the sites they
find. They use this data to rank the sites' relevance to various search
criteria via a unique algorithm. Each search engine has its own algorithm that
values "on-page" Web site content and "off page" authority. The outcome of
these rankings is displayed to the public as natural search engine results.
Improvement in natural search does not come immediately. Results occur over
time and require ongoing monitoring and investment to achieve the best results.
What drives paid search?
The top and right-hand sections of a search results page are reserved for paid
placements. Paid search results are achieved by buying key words on the search
engines through an auction platform where the highest bidders with the best
"quality score" algorithm are given higher rank for specified keywords.
Improvements in rankings for paid search results can change daily as bidding
occurs in Google and Yahoo!'s PPC auctions.
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