Tools and Resources

Using Networking To Open Doors, Not Close Deals This might sound strange to you, but the goal of networking is not to "land a referral" within ...more

A Template For Building Your Strategic Marketing Plan This Strategic Marketing Plan "shell" is designed to support and strengthen your...more

More Tools and Resources

Benchmarking Study of Small Law Marketing TrendsA comprehensive study conducted in May 2008 of how small law firms in the United States market their practices to prospective clients. This study surveyed nearly 1,000 small law firms (law firms with 20 or fewer attorneys) nationwide. The study set out to establish a series of benchmarks for the specific types of marketing strategies that small law firms undertake, including an assessment of the kinds of marketing tactics they find to be the most successful for helping them to obtain new clients. more

Marketing Checklist To get the marketing wheels turning, please take a moment to run through this checklist. It will help assess your current marketing efforts and define areas for improvement...more

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