Marketing Trends and Topics

Choosing Branding Strategies That Fit Your Objectives Branding is a way of describing your law firm's "personality," i.e., the essence of what makes you...more

Select Specific Targets When Marketing Your Practice You might not realize this, but you have a virtual army ready and able to help you market your...more

More Marketing Trends & Topics

10 Internet Marketing Tips for New Small-Law FirmsAn unprecedented series of law firm layoffs has thousands of lawyers looking for work. Many are hanging out their own shingle for the first time either as solo practitioners or as part of two- to five-partner “micro” firms. To turn the pink-slip trend into a profitable new business quickly in this tough economy, every non-billable hour needs to generate leads and build business. more

Benchmarking Study of Small Law Marketing TrendsA comprehensive study conducted in May 2008 of how small law firms in the United States market their practices to prospective clients. This study surveyed nearly 1,000 small law firms (law firms with 20 or fewer attorneys) nationwide. The study set out to establish a series of benchmarks for the specific types of marketing strategies that small law firms undertake, including an assessment of the kinds of marketing tactics they find to be the most successful for helping them to obtain new clients. more

Formalize Your Thoughts By Creating A Marketing Plan Would you like to have a significant advantage over the hundreds of thousands of law firms in the United States? It takes a clear understanding of your marketing...more

Utilization of Marketing Tactics Spending for most marketing tactics has remained consistent. The most notable exception is a decrease in spending on print or online Yellow Pages over the past three years...more

How is a Lawyer's Time Spent? Marketing ranks as one of the top "non-law" activities taking place in an average week. Small firms are not just investing dollars in marketing - they are also making a time...more

Marketing Role in Small Law Firms Partners in small firms wear many hats, including one for marketing. Members, associates or paralegals are the next most likely to hold responsibility. As firm size...more

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