Web Marketing Tips

Martindale-Hubbell conducted extensive research to better understand how consumers search for lawyers and legal information. From this research, it's clear that consumers want to evaluate a lawyer's potential to solve their legal issues before they make that initial phone call.

Based on this research, here's a checklist of information to add to your Web site, and a few other items to help you stand out from the competition. This will ensure that your firm is providing consumers with the information they find most valuable.

• Office HoursIt may seem elementary, but there are firmsites that don't include this information. If you have evening and weekend hours, let consumers know that.
• Free ConsultationIf you offer one, mention it. If there are any restrictions to the free consultation, mention that also. It will save embarrassment later.
• Fee StructureEven if you don't like to provide this information, explain what your fee structure is. You'll save yourself time in the long run.
• Credit CardsIf you accept credit cards, list which ones.
• Recent CasesSummarize past cases you've handled. They add to your credibility.
• Frequently Asked QuestionsInclude this among the general information about your firm. Answer those questions you get most from prospective clients - questions that deal with retaining your firm and common legal issues.
• Community InvolvementThis section allows you to show that you have roots in the community and are committed to helping residents with their legal needs.
• ClientsInclude a list of clients to give prospects a better idea of the type of legal matters you handle. If you prefer not to mention clients by name, describe them in general terms.

Use this checklist to determine whether your Web site has information that will help keep your consultations on the subject at hand...helping clients with their legal issues.

Related Articles, Tools & Resources

Use the Internet to Anchor Your Marketing EffortsWith 75 percent of American households currently using the Internet, the World Wide Web is simply too massive a marketing tool to ignore.  In much the same way that a business...more

Small Firms Recognize the Value of the WebMore and more small firms are taking advantage of the Internet to position their practices for new and repeat business.  According to a Harris Interactive Study, 80% of all ...more

Use Many and Diverse Tactics in Your Marketing MixIn addition to Internet marketing, think about incorporating some of these “off-line” methods to help you achieve your marketing objectives ...more

Related LexisNexis Martindale-Hubbell Client Development Solutions

Web SitesExpand your online presence with a professionally designed Web site. A multitude of options are available, from Custom Web Sites designed to your specifications, to Lawyer HomePages that allow you to update your own site...more

Sponsorships on Lawyers.comDrive more potential clients to your Web site with paid placements on Lawyers.com search results. Several types of sponsorships are available with citywide, countywide, statewide or national coverage ...more

Attorney MatchReceive qualified inquiries directly to your email inbox from consumers and business professionals searching for legal counsel on Lawyers.com...more

What would you like to do next?

Request More Information Learn more about how LexisNexis Martindale-Hubbell can meet your firm's marketing needs.

Email this PageSend a link to this page via email to a colleague (or yourself).

Print this Page

Learn more about Law Firm Marketing Visit our Resource Center for recent articles, best practices and tools for developing your firm's business.

Determine the best marketing portfolio to meet your objectives Take our quiz to find the right solutions and resources for your firm.