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Client Development

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Martindale-Hubbell® Lawyer & Firm Professional Biographies

As the cornerstone of your firm’s Web presence, Martindale-Hubbell® Lawyer & Firm Professional Biographies highlight your lawyers’ and law firm’s key achievements, areas of expertise, experience and more.

Benefits

Hoping to attract buyers of legal services who use the Web to find legal representation? Your firm's Professional Biography listing delivers a host of benefits to help you win qualified potential clients:

Maximize your visibility

Visitors to martindale.com® and lawyers.comsm conduct more than 48 million lawyer and firm searches a year, making the Martindale-Hubbell network the number-one online legal services decision support resource in the world. Your Professional Biography generates the exposure you need to build awareness and drive qualified leads to your firm.

Reach prospective clients as they seek and evaluate counsel

Your Martindale-Hubbell Professional Biography puts your practice information in front of prospects who are actively seeking representation. In fact, 78% of lawyers.com visitors who perform an attorney search plan to hire counsel within a month. And over 90% of corporate counsel rely on the Martindale-Hubbell Lawyer Locator to identify and select outside counsel.

Highlight your credentials with Martindale-Hubbell® Peer Review Ratingssm

Martindale-Hubbell Peer Review Ratings help buyers of legal services distinguish lawyers based upon legal ability and ethical standards. When a lawyer receives a Peer Review Rating, it signals his or her standing and professional skills, providing an extra measure of confidence among prospective clients.

Position your firm for growth in strategic practice areas and industries

Your firm’s Professional Biography offers a flexible platform for highlighting your skill and experience in specific industries and areas of practice. You can describe the teams that drive each practice, post legal articles demonstrating their knowledge and integrate presentations, RFPs and other documents that support the depth and breadth of each practice or industry group’s experience.

Showcase your legal analysis

To give prospective clients a clear sense of your point of view and your skills, you can integrate legal articles you have authored into your Professional Biography. Adding articles to your firm or lawyer biography helps increase your exposure as your articles come up in searches on martindale.com and lexis.com® and link back to your profile.

Enhance search engine performance

The lawyers.com and the Martindale-Hubbell Lawyer Locator tools receive millions of lawyer and firm searches each year, and their listings are fully indexed on major search engines such as Google™ and Yahoo®!, so you can be found in more places, more often.

Demonstrate and confirm the depth of your experience

Information on litigation and mergers and acquisitions activity adds depth and breadth to a firm’s description of its strengths. This data helps prospects conducting an attorney search to quickly identify the exact right firm for the matter at hand.

Remove barriers to reaching the short list

Standardized capabilities information on martindale.com describes for buyers of legal services the operational infrastructure underpinning your firm’s delivery of legal services, allowing them to move you to their short list with certainty. Capabilities reported encompass document review procedures, structured early case assessments, disaster recovery plans, data processing protocols and more.

How can we help your firm? For more information about our solutions for law firms:

For more information

How can we help your firm? For more information about our solutions for law firms:

Call (800) 227-4908, mention code #205523 or email us now