Martindale-Hubbell Professional Biographies offer numerous features designed to help you stand out among your peers and generate high- quality leads:

• Firm profile
  The firm profile section of your Professional Biography gives you the opportunity to present your firm in your own words, describing the background, characteristics and approach that make your firm unique.
  
  
• Statement of practice
  Use your statement of practice to highlight your firm’s practice areas and target industries.
  
  
• Side-by-side comparisons 
  You further differentiate yourself from your competitors when prospective clients compare you side-by-side against other law firms or lawyers. martindale.com side-by-side comparisons let you establish your credentials based on staff, practice areas, matter experience, office locations and more.
  
  
• Targeted searching by geography and practice area
  The powerful search tools of lawyers.com and martindale.com ensure that your biography is especially visible when prospects seeking to find an attorney search on your areas of strength and expertise. Prospects can also search our firm and lawyer directory for matches against keywords, meaning that the more specific and detailed your biography, the more visible it will be.
  
  
• Practice & Industry Group Profiles
  Highlight your firm’s strength and specialization in specific areas of practice by adding Practice & Industry Group Profiles to your Professional Biography on martindale.com. Group profiles help prospective clients differentiate firms whose expertise in a particular area is reflected in a formal practice group.
  
  
• Legal articles 
  Demonstrate your stature and acumen by integrating legal articles you have authored with your Professional Biography. Legal articles generate additional traffic to your biography as well as valuable pass-along exposure. At the same time, your articles distinguish you as an authority on specific issues or subject matters.
  
  
• Attorney-to-firm cross-references 
  With cross-linking of your Firm Biography to the profiles of attorneys in your firm, prospects can move seamlessly from evaluating your overall organization to researching the credentials of specific people of interest within the firm.
  
  
• Office Profiles
  By adding Office Profiles to your firm’s Professional Biography, you can have the flexibility to highlight the distinct personnel and practice areas of each of your offices.
  
  
• Representative Matter Experience
  Give prospective clients a clear sense of your track record by adding descriptions of representative past cases or transactions to your biography.
  
  
• Activities Data
  Your Professional Biography helps confirm your depth of experience by providing additional information on your litigation and mergers and acquisitions activity to supplement your firm’s description of its strengths. This data helps buyers of legal services quickly identify the exact right firm for the matter at hand.
  
  
• Capabilities Data
  Martindale-Hubbell Firm Professional Biographies include standardized capabilities data to enable your firm to tell legal services buyers about the systems you have in place to efficiently and effectively deliver legal services. Capabilities reported encompass document review procedures, structured early case assessments, disaster recovery plans, data processing protocols and more.