Emerging Issues Law Center: Insights & Analysis: Behavioral Advertising


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Behavioral Advertising

7/22/2008 3:49:22 PM EST

David Bender on Privacy Issues Attendant to Behavioral Advertising

Posted by David Bender
Author, Computer Law, and Sole Practitioner

What happens to data generated by Internet surfing and by queries to search engines offered by Google, Ask.com, and Yahoo!? Much of this data is kept and then used to advertise in a mor ...

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