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Client Development

LexisNexis is customer-driven and always looking to improve.

Tracy Brost
Nossaman, Guthner, Knox & Elliot LLP
 

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Redwood Analytics® Business Intelligence-Business Development

Redwood Business Intelligence software delivers comprehensive, sophisticated solutions with full reporting and analytical capabilities, designed to give firm leadership insight into the growing number of business issues facing law firms today. The Redwood BI framework includes multiple modules, and the Business Development content is designed to support firms’ marketing efforts by providing clear and easily interpreted analyses related to the client and practice segmentation of the firms’ business.

Benefits


The Redwood Business Development software module was designed specifically for marketing professionals. It brings quantitative insight to a process that has often been only intuitive, allowing for a more scientific approach to marketing initiatives, client cultivation and retention efforts.

Get the ability to examine client life cycle

Through the Business Development content, you will be able to target at-risk clients who have been declining work with the firm. Draw meaningful conclusions about a clients rank, age and historical levels business easily.

Identify Cross-Sell Opportunities

The Redwood Business Development software module has specific analyses created to help evaluate and identify cross-selling opportunities for specific clients and across practice areas and offices.

Target specific opportunities to grow a particular practice area or a partner’s book of business

Marketing professionals can utilize the Redwood Business Development framework to put together action plans for growth for specific Practice Areas or a particular Billing Partner. These areas of growth could be a set of at-risk clients or cross-selling opportunities with another area of the business.

Quantify the effect of client turnover

As client engagements turnover from year to year it becomes more and more difficult in today’s economy to replace that work. Within the Redwood Business Development content you will gain meaningful insight into what that turnover means to your firm s performance.

How can we help your firm? For more information about our solutions for law firms:

For more information

How can we help your firm? For more information about our solutions for law firms:

Call 630-371-4559 or email us now