Redwood Business Development was designed specifically for marketing professionals. It brings quantitative insight to a process that has often been only intuitive, allowing for a more scientific approach to marketing initiatives, client cultivation and retention efforts.
The Business Development content allows firms to easily analyze and focus their marketing initiatives toward client cultivation and retention.
Get the ability to examine client life cycle
Through the Business Development content, you will be able to target at-risk clients who have been declining work with the firm. Draw meaningful conclusions about a clients rank, age and historical levels business easily.
Identify Cross-Sell Opportunities
Redwood Business Development has specific analyses created to help evaluate and identify cross-selling opportunities for specific clients and across practice areas and offices.
Target specific opportunities to grow a particular practice area or a partner’s book of business
Marketing professionals can utilize the Redwood Business Development framework to put together action plans for growth for specific Practice Areas or a particular Billing Partner. These areas of growth could be a set of at-risk clients or cross-selling opportunities with another area of the business.
Quantify the effect of client turnover
As client engagements turnover from year to year it becomes more and more difficult in today’s economy to replace that work. Within the Redwood Business Development content you will gain meaningful insight into what that turnover means to your firms performance.
