Legal

Join Amy Kaplan, Director of Product Planning at LexisNexis for this webinar on how to leverage vertical search engines focused on the legal industry to drive maximum traffic to your firm’s online profile and Web site. In this session you will learn:

-> The difference between broad-based search engines and vertical search engines
-> The benefits of vertical search engines compared to broad-based
-> How to optimize your presence on legal vertical search engines
-> The marketing tactics your peers are using

In addition to having a presence on a vertical search engine like Lawyers.com, there are many ways you can optimize your presence for your firm to achieve enhanced visibility among competitors. Learn more about the advantages of exposure on a vertical search engine and all the ways you can make your firm stand out to potential clients in this informational webinar.

Join Dan Stratford, Internet Marketing Consultant, for this webinar on how to market your firm online.  Learn how to improve your visibility and generate leads for your firm.  The session will cover how to establish an online presence via websites, online videos, and press releases, as well as how to leverage that online presence to generate leads and business for your firm by using search engine optimization, pay-per-click advertising, and more.  In addition, the session will discuss proof of results of online marketing efforts.  In this session you will learn:

->How to maximize your firm’s online presence and attract clients
->The definition of search engine marketing and how it works
->The drivers of Internet searches
->The difference between search engine optimization (SEO) and pay-per-click (PPC)
->SEO best practices
->PPC best practices
->Web site best practices
->Best practices in online marketing measurement
->Learn pitfalls to avoid

About our speaker:
Dan Stratford is one of only 292 Google Qualified Individuals in the USA certified by Google. Dan has trained many of the local yellow pages employees and knows which of their products work for attorneys and which ones to avoid. He has developed and implemented successful Internet marketing programs for law firms and businesses of all sizes worldwide. He is also the author of www.lawyermarketingexpert.com, which you can visit at your convenience.

Join us for this webinar on social networking for lawyers. Learn about the latest Internet best practices for attorneys.  This webinar will examine online social networking and how it applies to legal professionals. Social networking through online communities can help you connect with peers and expand your professional network, share knowledge, collaborate with other legal professionals, as well as secure new business, and extend your expertise and reputation online.  In this session you will learn:

-> What is social networking
-> Why is social networking important
-> How and where does an attorney participate in social networking
-> How does social networking apply to lawyers)
-> What are the benefits to lawyers

About our speaker:

Alin Wagner-Lahmy is the Senior Product Manager for Martindale-Hubbell Connected, the new online networking site for Legal Professionals. She is very involved with learning and exploring ways Social Media is used by the legal industry.  In the past 10 years, Alin has worked with many different types of online communities: from start-ups to non-profit organizations as well as large and mid-sized companies. She has had the pleasure of working with online communities since 2000 when ‘Social Media’ was not yet an industry term, as well as more recently on web 2.0 strategy.  Alin holds a Masters degree in New Media, Information and Society from London School of Economics and a BS in Political Science and Management from the Open University in .  She has also studied Art History and Behavioral Sciences

Join John Falcone, for this webinar on developing effective legal Web site content. In this session you will learn:

-> The importance of a professional Web presence
-> How to customize your Web site to promote firm expertise
-> How to attract qualified prospects
- >How to effectively communicate your firm’s core capabilities and key messages

In the era of Web 2.0 everyone has a Web site, the key to standing out among the crowd is to ensure that your site has the most effective and relevant content. Your site needs to contain compelling content that promotes the firm’s distinct expertise, core capabilities, key messages and unique identity to prospective clients. Effective Web site content will enable a firm to build its brand effectively and distinguish its practice with the most current, online information about the firm and its attorneys.

About our speaker:

John Falcone is SEMPO-certified and recognized nationwide for training regional and national reps on new products and sales techniques, and spends much of his time at LexisNexis Martindale-Hubbell retaining and growing revenue for elite accounts. Mr. Falcone specializes in Internet marketing for law firms but has also increased revenue for businesses of all sizes through his knowledge and fine-tuning ability with regard to Search Engine Marketing.

Join us for this webinar on establishing a personal connection with an online video. In this session you will learn how to:

-> Make personal connections with your prospects
-> Take your Web presence to the next level
-> Deliver a powerful message in an authentic manner
-> Showcase your firm and lawyers with television-quality advertising

Online Videos represent the latest in search engine optimization best practices, allowing you to showcase your firm’s expertise while boosting your ranking in online search results on leading search engines like Yahoo! and Google. Consumers respond to a personal connection when seeking legal counsel. Online Videos give potential clients a distinctly powerful decision-making tool when comparing lawyers and law firms by allowing your firm to build trust and deliver a powerful message; therefore, creating a level of comfort before they even walk into your office.

• Examine the historical Yellow Pages legal advertising perspective
• Gain insight on current market trends
• Evaluate several case studies
• Look at ways your firm can generate quality leads online

Whether you are an attorney fresh out of law school or a seasoned individual forming a new legal practice, it is essential to create a solid marketing foundation to establish yourself in the industry. This Webinar will examine the components needed to develop your firm’s online presence such as a Web site, online videos, and the use of social media networks. Once they’re identified, you will see tips on leveraging their use through search engine marketing, pay-per-click advertising, and legal vertical search engines.

In this session, you will learn about:

• Creating a marketing presence that meets your firm’s needs and budget
• Promoting your firm’s strengths, values and expertise
• Creating a customized Web site
• Developing a compelling Web presence with search engine marketing
• Attracting more quality leads to your firm
• Analyzing the return on your marketing investment

Differentiating your legal practice from your competitors is critical in order to stand out as an industry leader to your potential clients. In this Webinar, we will look at taking your basic legal marketing components such as having a Website and explore innovative ways to complement your efforts through online videos, blogging, and social media networking. Enhancing your marketing strategies will secure better firm visibility and increase lead generation potential.

In this session, we will discuss:
• Optimizing your firm’s visibility in the marketplace
• Taking your marketing efforts to the next level
• Developing a professional marketing mix that uniquely and effectively generates leads
• Analyzing your legal marketing strategies and return-on-investment

About our speaker:
John Falcone is a Regional Marketing Consultant for LexisNexis Martindale-Hubbell.  He is SEMPO certified and a nationally recognized trainer.  John has a BA in History from Rutgers University as well as a Master's in Administration from Seton Hall University.