Dawn Wagenaar, a principal with Ingenuity Marketing Group, provides marketing, training and public relations for attorneys and other professional services firms nationwide. In an article posted in The Complete Lawyer, she advises new associates on the importance of building relationships in order to climb the partnership ladder:

 

Go-To Associates understand the importance of relationships inside and outside the firm. By observing the dynamics of the firm, they understand who has power. It is often just as important to relate well to the managing partner’s legal assistant as it is to your practice manager. Continue to talk to your peers in the legal field and referral fields such as accounting and finance. This is important for your career as well as future business development as your peers gain influence.

 

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