In the current economic climate, all attorneys are expected to generate new business. The study will learn what differentiates high, medium and low origination of law firm partners in four major practice areas-litigation, corporate/business, employment, and IP law.

The study results will provide information to help improve business development practices of partners in the four specialties, increase attorney retention of minority and female attorneys by identifying firm-wide and personal factors that help or hinder their business generation.

The authors bring more than 25 years' experience in legal research, legal marketing, business development, coaching and training. This current research has grown out of the exciting and useful findings of a prior large national study of female lawyer's business development practices (http://www.keshetconsulting.com/articles/KeshetReport.pdf).

Interested partners in the four practice areas are invited to participate. Participants are guaranteed anonymity and confidentiality, and will receive a copy of the Executive Summary of the results. To take the survey, go to the following link: http://www.zoomerang.com/Survey/?p=WEB229HMVV2L8R

Keywords: Keshet Consulting, Professional Services, Consulting, Legal, Other Professional Services, Marketing, Advertising, Advertising, Consulting, Keshet Consulting, Legal, Marketing, Other Professional Services, Professional Services.